Arab Telemedia Group upgrades its broadcast system with VectorBox
announced the installation of its new state-of-the-art digital broadcast solution from VectorBox. As part of ATG’s plan to launch multiple channels with a variety of content in Arabic, the new solution will enable broadcasting of live or satellite channels, as well as Video-On-Demand platforms. For decades, Arab Telemedia Group has produced premium Arabic content for a wide fan base, adding streaming and broadcasting to its mission to keep pace with the entertainment industry’s ever-growing market and technology.
Arab Telemedia Networks -subsidiary of the group- has completed the technical installation of the VECTORBOX playout system, with the aim of advancing in the launch of its new channels and platforms.
Activation of the system will ensure that the broadcast environment and production are updated to deliver outstanding content with the highest quality to the various channels of Arab Telemedia; that includes free YouTube channels, scheduled streaming channels, live streaming channels, and the video-on-demand platform Hekaya.
The new technology will support a faster and more reliable way to communicate with content creators and deliver their content in both live and on-demand frames. This is to ensure a seamless and intuitive user experience, as well as transparent and protective treatment with global content owners and distributors.
This is part of the Group’s plan to make its massive library of series and films accessible to a global audience, while ensuring that industry standards are met and that the content presented is of the highest quality.
“The company is interested in keeping up with the latest digital technology, which will ensure the increase in high-end quality. products provided to the Arab public, and to ensure that the Group and its subsidiaries always use the newest and most advanced technology.”
Talal Al-Awamleh, Arab Telemedia Group CEO
About Arab Telemedia Group
Arab Telemedia Group is an independent media company that innovates and produces high-quality film and television content. Founded in 1983 by the late and esteemed producer Adnan Al-Awamleh (1948-2021), ATG is now led by CEO and producer Talal Al-Awamleh, who through vivacious and formidable leadership, was able to nurture this once was family owned and turned into a competitive business and creative gateway to television entertainment in the Arab world.
The group presented numerous television works, varying between historical, social and Bedouin series, among which are: the series “La Invasión” (2008); first and only winner of the Emmy Award for the best foreign soap opera in 2008, in addition to other series and programs that received several awards and honorable mentions in Arab festivals. At the forefront of such works are: “Nimr Bin Adwan”, “Odeh Abu Tayeh”, “Malik Bin Al Rayb”, “Sultana”, “Shahrazad”, “Al -Hajjaj”, “Al-Amin and Al-Mamoun”, in addition to many artistic series and cinematographic works that have influenced the Arab screens.
